Sleepingg is an online retailer of fully customizable memory foam pillows. This product consists of high-density memory foam, double jersey jacquard fabric, and a copper-infused cover for cooling and efficient air circulation. They offer several types of pillows for every kind of sleeper. The company needed a rebranding, including a new logo, color palette, packaging, label, product photos, and promotional material for their online store. Our strategy was to present the company and its product in an easy-to-understand and professional way.